'FOLK' by Recycled Niftians
Where big brands, companies, businesses, the fashion market and entrepreneurs are busy to quench the thirst of fast fashion and trying to cope up with the upcoming trends, we have taken a step to infuse newness in these vanishing traditions. We are therefore targeting a market of connoisseurs who are authentically invested in patronizing them. Though the origin of hand embroidery and hand made is rooted in history, we very well know that the prospective has to be linked to the dual realities of tradition and business. They evoke the myths, invoke the legends and provoke the sentiments of being rooted to the country.
“WE TRUELY BELIEVE IN KEEPING OUR EYES TO THE SKY AND OUR FEET TO THE GROUND.”
'FOLK' by Recycled Niftians is an initiative to revive this traditional essence with international looks. It is a real challenge to use traditional techniques, resources, personal creativity and imagination to create a piece without retarding the creative procedure involved.
We in 'Folk' are trying to revamp this whole concept by combining the western wear with local artisans work.We have already found and can't neglect the fact that western silhouettes are functional and have become preeminently important in Indian clothing.
Therefore this fusion where we celebrate both craftsmanship of artisans with functional needs of the community is needed. We have encountered the paramount problem of marketing these crafts which we are trying to resolve by providing a platform for all these artisans to continue with the craft.Hence, we bring to you- FOLK, the true amalgamation of India's indigenous craft traditions like block printing and old techniques of tread work with beautiful international silhouettes.